This week, the Hong Kong government started to destroy almost 30 tons of confiscated ivory.
It is destroying the massive stockpile by burning it. Officials plan to incinerate about three tons of illegal ivory a month. The process is expected to take at least a year.
Ivory has long been valued in China for making prized seals and carvings - turning China into a global hub for the illegal ivory trade.
So can this high-profile government program send a strong enough message to end the public's appetite for elephant tusks?
I talked to wildlife activist Sharon Kwok for her reaction to the campaign.