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May 3rd, 2013
05:17 PM ET

The hard sell for Huawei smartphones

At company headquarters in Shenzhen, I talked to Richard Yu, CEO of Huawei’s Consumer Business Group – the world’s third-largest smartphone vendor.

Huawei says its market priority is China, followed by Europe and Japan. But - when it comes to smartphones - it’s not ruling out the U.S. market despite security concerns and the recent back and forth about Huawei’s commitment there.

"Gradually, step by step, more and more people will trust Huawei," says Yu. "I think with a brand, the most important thing is trust."

He hopes to build that trust with products like the $500 Ascend P2 which is billed as the “world’s fastest 4G LTE smartphone.”

Watch the video above to see a walk-through of Huawei's flagship smartphones and to hear Yu's sales pitch to Huawei-wary American consumers.