You've heard of Siri. You may be familiar with Google Now.
But what about MindMeld?
The app, built by Expect Labs, bills itself as "a smarter way to have conversations on your iPad."
It hasn't been released yet, but tech giants Samsung, Intel and Telefonica have just joined on as the startup's latest inventors.
This is how it works. When you talk, MindMeld listens so it can search and bring up information that's relevant to your discussion.
There's something deeply fascinating and creepy about the technology that tracks everything you say. Why would I want to use it? And what do I give up for using it and similar tracking technologies like Google Glass?
CNN contributor Nicholas Thompson of the NewYorker.com says by using such hyper-smart technology, we are trading in our privacy in return for utility. There's always resistance at first, but eventually we grow to accept it.
What's your take?