Pottermore.com preview

Hold onto your wizard's hats Harry Potter fans, Hogwarts creator JK Rowling has unveiled a new project: Pottermore.

The author kept geeks like me guessing for a week what the website could hold, all the while taunting us with a countdown clock on YouTube populated by an increasing number of animated owls. Rumors were rampant across the web: could it be a new book? An encyclopedia of the wizarding world? A video game? The Pottermore teaser webpage – bearing nothing but a title, JK Rowling's signature and the words "Coming Soon" – racked up a million hits within 36 hours of its launch.

Then the countdown clock stopped, the website was revealed, and a video message from Rowling herself appeared. FULL POST