It seems the scale of the disaster in Japan grows each day. The official death toll has now passed 3,000. Police have doubled the number of people counted as missing to nearly 7,000. Rescuers and survivors are struggling with temperatures below freezing. And problems at the Fukushima Daiichi nuclear plant threaten to make the situation much, much worse.
A Red Cross spokesman says resources are stretched to the max. The aid agency is one of several accepting donations via text message. It is meant to make giving easier.
But there may be a downside to convenience. Some philanthropy analysts say a heavy reliance on digital donations is a factor behind the low dollar amount raised so far.
It is still early. Yet I wonder if a bit of slacktivism is also at play here. People all across the globe are showing they care by posting #PrayForJapan on Twitter. How many have done more than tweet?