Apple is known as one of the most secretive companies in tech. The lengths the company is said to go to avoid information getting out is the stuff of Silicon Valley legend.
But leaked parts mean we now know more than ever about upcoming Apple products. So many parts have made it into the wild that a Japanese blog even constructed the casing of the iPhone 5.
Did the lack of a surprise ruin the buzz surrounding the iPhone 5's unveiling? The New Yorker's Nick Thompson explains why it might not matter.
It's a rivalry that's arguably more intense inside the courtroom than in stores.
Apple says Samsung ripped off the iPhone and iPad. Samsung says Apple wouldn't have been able to make those products without infringing on Samsung's wireless patents.
You used to be able to define the success of an electronics company by the quality of its product. But in the smartphone wars, it's not just about how good the camera is or how much memory a phone has - the quality of a company's patent portfolio matters just as much.
It's a fight being waged in the courtroom as much as in stores. And it's resulted in the strange scenario where if you shun a Windows Phone in favor of buying an Android device... you could still be putting money in Microsoft's pocket!
Confused? Kristie Lu Stout explains.
Given the controversy swirling around working conditions at Foxconn, you almost expect a glimpse inside the factory to reveal so many safety violations that it'd resemble a real-life version of The Simpsons' Nuclear Power Plant.
Instead you see a clean, organised, safe-looking workplace; arguably one of the better examples of a factory in China. But still one where an independent audit has found that many labor rights abuses do occur, from excessive working hours to safety violations.
Anyone who knows me will tell you I cannot live without my phone. It virtually holds my life together. But instead of an emotional ode to my iPhone, I thought the best way to truly show you how attached I am to it is to take you through a day in my life.
11am: iPhone alarm rings. I suppose I could have used an actual alarm clock, but I can’t eyeball my email on my alarm clock, can I? (Note that I didn’t actually say “read” my email; I just like to skim the subject lines to decide how guilty I should feel for not actually reading them.)
1pm: On the way to work, I’m struck by an inane thought. In the past, I’d keep it to myself, or use as small-talk. Now? Out comes the phone, and inane thought becomes an, er, “insightful” tweet.
It's hard to imagine Apple without the iconic turtleneck-clad figure of Steve Jobs at the helm. It's a future that will soon be upon us.
I've spent the last day crossing Silicon Valley, balancing my iPhone and iPad, trying to get as clear a picture as possible as to what Apple will be like under Tim Cook. And the answer is: it won't change much ... at first.