With sales soaring 13% during the first of this year, LEGO is now the second-biggest toy company in the world.
Revenue growth was driven largely thanks to customers here in Asia, where the new "Legends of Chima" line has performed particularly well.
The company also says its LEGO Friends line is going strong. The franchise is unabashedly girly with its pink-hued boxes and sets like "Heartlake Pet Salon." When it launched, many said it reinforced sexist stereotypes.
So if "Friends" is more Barbie than LEGO, why is it such a huge hit for the Danish toymaker?
"It's really hitting at the heart of that particular consumer interest," LEGO CFO John Goodwin tells me.
"For a long period of time we had our evergreen products - the LEGO City line and LEGO Star Wars. But we felt there are a number of children out there, particularly girls, who were not getting themes relevant to their interest."
Goodwin goes on to say, "We are also seeing more girls' purchases of evergreen lines on the back of the Friends introduction because that whole experience of construction is getting more relevant for them."
So is a predominantly pink, gendered toy a bad thing if it gets more girls to build with bricks? I'm starting to think otherwise.
As for other female fans of LEGO who still can't stomach the series, there's always this - LEGO's first female scientist minifig.
Video games aren't always seen as the best medium for storytelling. But I think they should be, for one simple reason: interactivity.
As the player, you're experiencing the story first-hand. Whatever happens to the protagonist of the story is happening to you as a player. How you act and react forms part of the story.
I think interactivity should, in theory, allow people to have a greater connection with the story. But too many games use non-interactive, cinematic sequences to show their most important scenes. At a time when games could hammer home the advantage they have over movies, the player instead puts down the controller to passively watch it unfold without his input.
So it's funny that it took a Swedish filmmaker to make a game that avoids cinematic tricks to tell his story.
It's safe to say few saw this coming: Nintendo's latest version of the popular 3DS handheld game console is ditching the 3D screen.
The Nintendo 2DS will play all 3DS (and DS) games - they just won't be in 3D. The upside? The 2DS will cost just $129 in the United States, $40 cheaper than the existing 3DS.
My grandpa loves the Angry Birds. He can play it for hours. And he is not alone. The popular game has been downloaded 700 million times by people young and old.
Now Rovio is releasing Angry Birds Space. The Finnish firm has pulled out the stops to promote its latest offering.
Rovio teamed up with NASA for what it calls the first-ever game announcement from space. (For those of you still unsure why these birds are so angry, take a moment to watch astronaut Don Pettit.)
It took 14 long years, but gamers can finally get their hands on 'Duke Nukem Forever'.
For those born after 1996, it's the sequel to 'Duke Nukem 3D', a raunchy, violent, but critically acclaimed and popular first-person shooter. It followed 'Doom', but took the genre to another level; instead of a generic Martian base, it's set in Los Angeles. Instead of brown, dreary corridors, you could interact with everything from toilets to pool tables to strippers. And instead of a faceless, mute space marine, it starred Duke Nukem: A man who looked like the result of throwing every 80s action movie star into a blender, with a set of one-liners ripped from all of them.
So when developer 3D Realms announced in 1997 that a sequel was on the way, fans rejoiced and waited eagerly.
14 long years later, 'Duke Nukem Forever' is finally available. But is it worth the wait? FULL POST