Apple is strengthening security features after the high-profile hack attack that released celebrities' private photos.
Those nude images were posted online just nine days before Apple's next launch event. The company is expected to unveil a wearable device on September 9.
CNN Contributor Nicholas Thompson points out that this is the first time Apple is launching a new product category under Tim Cook's leadership.
"Up until last week, everybody thought this would be his great moment to shine. There was huge anticipation and excitement. And now suddenly there's this hack," Thompson says.
But that's not the only reason this attack comes at a bad time for Apple.
"They haven't done as well with cloud services. So iCloud is not as good as some of their competitors. It still has flaws," Thompson says. "Having this big problem makes some people wonder in the tech industry, 'Can Apple really succeed in this next step in the evolution of the industry?'"
Watch the video above to hear why Thompson thinks Apple can get the cloud under control, and learn how to protect yourself online.