Now that Facebook is friends with Wall Street, this journalist is giving her timeline a rethink.
I rejoiced when it launched Facebook Pages, as this was a chance to build a professional presence on the network separate from my personal feed.
I was also riveted by the work of Wael Ghonim, the Egyptian Internet activist and Google executive who devised the "We are all Khalid Said" Facebook page after a businessman who died in police custody last year. The page helped spark the revolution that toppled Egyptian President Hosni Mubarak.
And I was thrilled when Facebook hired a dedicated journalist-program manager to build ways for reporters to be more socially savvy.
But now Facebook will answer to its shareholders as a publicly traded company. To keep Wall Street happy, it will have to make more money - quarter after quarter.
Journalists have to face up to the fact that we - along with some 800 million Facebook users worldwide - are the product being sold.