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November 2nd, 2011
06:22 AM ET

Longest complaint email address...ever

How do you usually report counterfeit currency?

You probably called the bank hotline or emailed the customer complaints department.

Sounds simple, right?

Well, not if you are complaining to one Bank of China branch in Fujian province, which asks people to send complaints to what must be one of the world's longest email addresses.

How long?

Try 76 characters long: 0xLJB3F6C4C9D3EBCFD6BDF0B9DCC0EDzFJPJKFBCNYXJGL@mail.notes.bank-of-china.com.

One shocked netizen, @木遥, posted a picture of the bank sign on China's popular microblog Sina Weibo last Saturday, triggering more than two thousands comments and tens of thousands of reposts.

While some netizens laughed about the sheer absurdity of the email address, many expressed frustration towards the bank, accusing the management for “deterring customer complaints intentionally”. 

The topic became an instant viral hit on various Chinese social networks, attracting much media attention from major news outlets including iFeng and People’s Daily.

To quiet the growing complaints, the branch manager immediately apologized on Weibo and revised the email address to the much shorter fjzhfjts@bank-of-china.com.

The address might seem random, but it's actually based on Pinyin, the official system to transcribe Chinese characters into Roman alphabets, so it does make sense to Chinese users. And best of all: it's just 26 characters long!

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